Brand and Identity

 
Brand Transition Plan and Process

Brand Transition Plan and Process

Curtiss-Wright Brand and Identity Guidelines

Curtiss-Wright Brand and Identity Guidelines

Brand Transition Employee FAQ

Brand Transition Employee FAQ

Objective

  • streamline business and allow business units to work closer together

  • align with ONE Curtiss-Wright

  • legacy names become known as product/brand names

  • known to the customer as Curtiss-Wright Nuclear Division

Tactics

  • develop overall plan and process that would include all departments that required to make brand and name updates

  • construct task list and due dates

  • communicate out changes to all employees to encourage alignment

Results

  • individual businesses under Curtiss-Wright Nuclear Division became more known as product brands

  • new brand and identity guidelines were developed and all departments updated documentation as required

  • project complete within 8 months