Marketing Strategy professional with over 13 years of experience in leading cross-functional and multi-disciplinary teams in product launches; manufacturing and channel distribution; demonstrated expertise in strategy creation and partner program development. Skilled at integrating marketing plans into overall business strategy with a team-based approach, resulting in profitable growth and increased market share and brand equity. Track record of success in leading cross-functional teams through all phases of product/program design and launch to attain revenue goals.

Experience

PSG Dover
Global Product Marketing Manager / Riverside, CA / 2016 - Present

• Developed the strategy, creatively directed, and executed the company’s first Lead Nurturing campaign for Wilden’s IoT (internet of things) solution for Air-Operated Double-Diaphragm (AODD) pumps. The campaign included email, Google Adwords, remarketing, Social Media, and publicity advertising tactics. The first month resulted in over 100k impressions; hundreds of content downloads and video views, and 11 SQLs. {see the campaign details here}

• Built and executed Wilden’s Social Media campaign which included key brand identity and product value propositions that led to creative and competitive discussions, an average of 15,967 organic impressions per month, and 2,253 new followers. {learn more about the project here}

• Defined campaign strategy for EnviroGear’s asphalt pump product launch to inspire the distribution channel and displace competition, results in which achieved a 25% increase in web traffic and led to the sale of 38 pumps, $155k the first month of launch. {see how the project kicked “asphalt”}

• Maximized Wilden’s lead generation efforts by implementing new digital customer experience tools, including Live Chat, resulting in an increase of over 3,130 leads and $205K in identified revenue (+70% of total leads)

• Developed and executed marketing action plan for PSG’s acquisition of All-Flo, including branding, collateral, website, and other related content within forecasted 6 months.

• Transformed Griswold’s brand identity via video blog series on technology and application expertise that drove free advertising and doubled their social media following. The campaign was so well received that competitors are currently attempting to imitate Griswold’s success. {check out centrifugalpumpminute.com}

• Boosted awareness of Griswold’s 811SP pump launch by adding PPC (GoogleAdwords) to the launch strategy, obtaining 55,386 impressions and 4.14% above average CTR (Click-Through Rate)

• Spearheaded communications, training, and adoption program for Wilden’s distributor ecommerce platform. The efforts enabled Wilden to transition 47% of orders to the platform within two months, 100% within four - above expectations. Program was used as a template for PSG’s other brands.

Curtiss-Wright Nuclear Division
Marketing & Communications Manager / Brea, CA / 2014 – 2016

• Pioneered annual strategic marketing and communications plan, enabling the team to grow revenue, increase customer loyalty, and enhance internal communications. {learn more about the strategic thought process here}

• Cultivated the marketing team across business units to execute on division-wide rebrand initiative within 8 months. {see the full rebrand and action plan}

• Orchestrated website redesign, merging nine business unit sites, to unify the organization and improve user experience.

1. Conducted industry market research, leading to an overhaul of advertising efforts, saving the division over $80,000 in annual marketing expense.
   {review the marketing intelligence report}

Enertech, a business unit of Curtiss-Wright’s Nuclear Division
Marketing & Communications Specialist / Brea, CA / 2008 – 2014

• Designed and created content for brochures, advertisements, presentations, training tools, and other marketing content for Enertech, a $70M business unit.

• Coordinated 20 trade shows per year nation-wide, including oversight and execution of all planning, design, logistics, promotion, and ROI/ROA obtainment.

• Organized product and competitive data for use in marketing analysis and strategy development.

Freelance
Graphic Designer / Chino Hills, CA / 2007 – 2014

Assisted in brand development, logo and business card design, and creation of marketing collateral for various clients nationwide, including the Lafayette Police Department, Revolveclothing.com, Convey Writing Services and more

Revolve Clothing
Graphic Designer / La Mirada, CA / 2007 – 2008

• Edited fashion photos and logos for company website

• Designed and posted promotional blogs and banners

• Created weekly customer emails highlighting new products

• Resized and updated product photos for company website

Education

Technical
Proficiency