Campaign: Centrifugal Pump Minute

Griswold


Agency: DeanHouston

Griswold LinkedIn Page

Griswold LinkedIn Page

Objective:

  • increase Griswold brand awareness

  • communicate Griswold as technical expert and provide educational assistance via video/digital content

  • encourage external industry experts to participate (via blog posts, webinars, speaking events)

Tactics:

  • online blog website, Centrifugal Pump Minute, to post technical videos, write-ups and other content that is based around centrifugal pump technology

  • SEO friendly to drive organic google traffic

  • portray product manager as initial spokesperson

  • use LinkedIn to increase awareness of Centrifugal Pump Minute

Results:

  • obtained 31 end user subscribers thus far

  • increased LinkedIn follower count by 19%

  • received average LinkedIn engagement rate of 7.8%

  • achieved highest video views on PSG’s YouTube channel