Campaign: Centrifugal Pump Minute
Griswold
Agency: DeanHouston
Objective:
increase Griswold brand awareness
communicate Griswold as technical expert and provide educational assistance via video/digital content
encourage external industry experts to participate (via blog posts, webinars, speaking events)
Tactics:
online blog website, Centrifugal Pump Minute, to post technical videos, write-ups and other content that is based around centrifugal pump technology
SEO friendly to drive organic google traffic
portray product manager as initial spokesperson
use LinkedIn to increase awareness of Centrifugal Pump Minute
Results:
obtained 31 end user subscribers thus far
increased LinkedIn follower count by 19%
received average LinkedIn engagement rate of 7.8%
achieved highest video views on PSG’s YouTube channel