Campaign: Digital Marketing - OVO

Opt-In - Value - Offer

Agency: DeanHouston

Objective:

  • focused target market

  • increase brand and product awareness

  • develop leadership in market

  • generate leads for distribution channels

Tactics:

  • use communication channels that provoke interaction

  • educate and visually communicate value from end user perspective

  • communication channels include: email, white papers, success stories, videos, and landing page

Results:

  • above average open rates

  • 7 requests for proposal

  • 104 qualified leads

  • over $2.5M gross potential sales