Campaign: Simple.
Reliable.
Efficient.

Wilden

Agency: DeanHouston

Reliable.

Objective:

  • generate greater brand awareness and encourage brand loyalty

  • stand out amongst the competition and show visible proof of how Wilden is Simple. Reliable. Efficient.

  • resonate with common challenges end users face (reduce maintenance, increase uptime, increase production, limit product loss)

  • Wilden is simple (fewer parts, easy maintenance); Wilden is reliable (certified, new technologies reduce wear, built for longevity); Wilden is efficient (pumps more gallons per minute, uses less air)

Tactics:

  • utilize several content pieces (images, info graphics, GIFs, videos) to offer short awareness pieces

  • consistent cadency of communication on LinkedIn to engage distribution network and end users

  • develop educational landing pages on the key topics of how Wilden is Simple. Reliable. Efficient. as well as highlight same content on key landing pages

Results:

  • created 43 pieces of content

  • 214,549 impressions

  • 5.16% average engagement rate (3.16% above standard)

  • increased LinkedIn follower count by 80%, trending over 4,700 followers - well above the competition