Lead Nurturing Campaign: Wilden SafeGuard

Wilden

Agency: DeanHouston

Objective:

• increase awareness of industry’s first IoT (Internet of Things) solution for Air-Operated Double-Diaphragm (AODD) Pump market space

• target Paints and Coatings and Chemical markets

  • only valuable to customers who have multiple pumps

• capture audience contact information by offering gated piece of content, then placing them through a lead nurturing track for further lead qualification

Tactics:

• Email

• Google Adwords (PPC) Keyword Search (targeting pump parts/components as well as maintenance (stroke, leak, troubleshooting)

• Remarketing

• Social (LinkedIn Ads)

• Publication Advertising (digital banner ads, newsletters)

Results:

Within the first month:

• 100K + impressions

• 45 white paper downloads

• 486 engaged users
  (opened every email)

• 370 video views

• 14 eBook downloads

• 11 SQLs

Marketing Collateral: