Website Redesign

PSG, a Dover Company

Agency: DeanHouston

Objective:

• work with agency and other PSG Product Marketing Managers to develop a new PSG website

• new website would assistant in new look, better organization of information, improved SEO, and a tool to generate more leads for distribution network

Tactics:

• each Product Marketing Manager was responsible for all the content of each of their brands

• individual brand identity treatment, audience interaction and engagement, clear visuals, and easy to follow and find information was important to each of the 5 brands I’m responsible for

• the new template was developed with lead generation in mind, offering multiple opportunities for audiences to contact via form or find our distributor locator

Results:

• attention to detail was very important as our agency does not know the products as intimately as the Product Marketing Manager

• since it’s launch we’ve seen an overall increase in leads and numerous opportunities to further enhance the website for future growth